Earthcare Environmental Limited logo

About Us

We support our local communities and provide a superior level of service through innovation, knowledge and total dedication to our goal of achieving 100% recyclability.

Earthcare Environmental is a full service recycling and refuse company dedicated to the highest levels of customer service for both private and business customers.

We also provide a total outsource for a council waste operations with specialist skills in handling green waste, food waste and household refuse.

Our aim is to reduce the amount of waste that ends up in our landfills. We do this by identifying what is able to be recycled from the refuse stream and finding the best way to deal with it economically and responsibly for our customers.

As a full service recycling and refuse company, we do everything from kerbside and on-property collections for private consumers, businesses and councils, through to running materials recycling facilities (MRFs), cleanfills and landfills. We also provide sales and marketing to maximise the value of recycled materials.

Our Values

We believe we have a responsibility to leave the world a better place for future generations. Our values are therefore based on taking responsibility, caring for each other and the environment, and improving the health of our communities.

Our Company

Earthcare Environmental’s shareholders are Managing Director Mike Jones, members of the Jones family, and Bruce Chamberlain who is also a director. Governance is the responsibility of Mike Jones, Bruce Chamberlain and independent chairman, Nigel Foster.

The Company has branches in Auckland, Waikato, Wairarapa and Marlborough employing up to 120 local staff. It is our policy to work with local people provide employment opportunities within our communities.

We also have a policy to own most of our own plant and equipment as this makes us more flexible and therefore able to respond to new opportunities, be innovative, and provide a consistent, scalable service.


Our business began in Auckland in 1989 as a general rubbish company called Greenfingers.

As the business grew we began to focus more on recycling, believing there was a distinct need and it was an area could make a real difference in.

After merging with three other green waste companies, the business began to grow rapidly, becoming the largest green waste company in New Zealand with more than 60,000 customers in the upper North Island.

As we became more involved in total waste solutions, we decided to separate our council ‘total waste’ operations from our private green waste service. We now outsource successfully for a number of councils throughout New Zealand while maintaining highly efficient private household and business services.